Marketing Archives - Timeular Track, understand and improve how you work. Wed, 06 Dec 2023 10:23:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 https://timeular.com/wp-content/uploads/2023/01/cropped-android-chrome-512x512-1-1-32x32.png Marketing Archives - Timeular 32 32 How a software house tracks time against estimations to improve accuracy https://timeular.com/success-stories/time-estimations-improve-accuracy/ Mon, 31 Jul 2023 10:37:58 +0000 https://timeular.com/?p=350907 CodeFlügel is a B2B software development agency focused on augmented reality and artificial intelligence as well as web and app development. Claus Degendorfer is the CEO of CodeFlügel and he and the team have been using Timeular since inception. The challenge: finding a way to instantly track time to close the discrepancy between estimations and […]

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CodeFlügel is a B2B software development agency focused on augmented reality and artificial intelligence as well as web and app development. Claus Degendorfer is the CEO of CodeFlügel and he and the team have been using Timeular since inception.

The challenge: finding a way to instantly track time to close the discrepancy between estimations and actual time taken

Before the team started using Timeular, they noticed that there were big differences between their initial estimations and the time that the task ended up taking. For Claus and the team, it’s important to be able to calculate time on an hourly basis and have accurate estimations.

Before implementing Timeular, the team was tracking time in chunks of 15, 30, and 45 minutes. No one was tracking as they went along and most kept notes on a sticky note and loosely logged their time at the end of the day when thinking back over their tasks.

The team has a CMS system where they book their working times against projects and use JIRA for project management on a task basis. They needed to find a solution to somehow connect the two systems as both contained crucial information, all while making time tracking an effortless and convenient task that motivated the team to create instant time entries.

Read also: The best Jira time tracking integration.

The solution: integrating JIRA with Timeular to optimize accuracy

The team tracks their billable time and reviews the insights on a daily basis. By looking at the overview of the tasks that were created the day before, they can compare the estimations with how long the tasks took.

By connecting Timeular to Jira, the CodeFlügel team can use the time tracking functionality to directly assign work logs to a specific JIRA issue. The tasks are filled with the actual real-time entries from the developers. Part of the process is automated so that it’s easier for the developers and the data is more accurate.

The team then uses dashboards and lists in JIRA to manage their work-logs as well as see the plan and actual time taken.

“We can learn from estimations vs the time that was actually needed on a project. With this information we can then optimise the process.”

The result: understanding where the time goes and being more accurate with estimations 

Thanks to Timeular, CodeFlügel has a much better understanding of where their time goes and their estimations are much more accurate. The team have built the habit of tracking all of their time which has resulted in more billable hours.

Another benefit is, that at the end of the day, the developers know exactly what time they spend on which task and can book it into the CMS system accordingly.

Start tracking with ease

Increase profitability and bill accurately with effortless time tracking. Never chase a timesheet again.

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How a communications agency tracks collective time to maintain the right level of client servicing https://timeular.com/success-stories/communications-agency-tracks-time/ Wed, 12 Jul 2023 07:59:16 +0000 https://timeular.com/?p=350422 Eva Lightfoot is a Senior Account Executive at Harpswood, the can-do communications agency which works with clients that make the world greener, fairer, better. The team of nine fulfills all press and media relations requirements for a range of clients. The challenge: collectively keeping track of time spent on each client Eva and the team […]

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Eva Lightfoot is a Senior Account Executive at Harpswood, the can-do communications agency which works with clients that make the world greener, fairer, better. The team of nine fulfills all press and media relations requirements for a range of clients.

The challenge: collectively keeping track of time spent on each client

Eva and the team work with around five clients each and so they need a way to ensure that they divide their time fairly between projects and balance the workload.

Harpswood had tried out other time tracking software before but struggled to find a tool that stuck. They needed to find a way that they could easily track time to give them insight into their collective output per client.

The solution: tracking with ease to get a clear picture

Harpswood’s clients are all on retainer agreements and they have a set number of KPIs to meet throughout the year.

The team uses hashtags to assign activities to each client including: client comms, writing and newsjacking. This allows Harpswood to go granular with the insights and means that they aren’t disrupting their workflow by having to take time to stop and think about how to log their activities. 

Eva explains that time tracking in Timeular helps the team stay productive as they find it helpful seeing how much time they’ve spent on a task: “it’s really helpful to see how long things are taking. If you’ve been writing a press release for an hour then Timeular serves as a reminder to think about whether enough time has already been spent and if it’s time to move onto the next task.”

Harpswood finds it helps to have a breakdown of how the team is spending their time so that they can track by fee to see how much time is going towards each client. The data gives them clear insight into whether they are under or over servicing clients and allows them to make data-informed adjustments to output or the fee charged.

The Harpswood team all use the Tracker which they find serves as a helpful reminder and so they stay on top of instant tracking. They also use the Outlook Calendar integration to seamlessly sync their diaries with their Timeular calendar entries.

The outcome: remaining profitable and productive

Timeular has allowed Harpswood to easily keep on top of time as a team and informs whether they have spent enough or too little time on each client, helping them stay within margins.

They use the insights from Timeular to help inform how they will take on clients in the future as they can use the accurate data to understand how much they should charge for a retainer based on the amount of work involved.

Start tracking with ease

Increase profitability and bill accurately with effortless time tracking. Never chase a timesheet again.

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How an agency uses data to be accurate in the planning and budgeting of projects https://timeular.com/success-stories/how-an-agency-uses-data-to-be-accurate-in-the-planning-and-budgeting-of-projects/ Wed, 21 Jun 2023 13:40:29 +0000 https://timeular.com/?p=349893 AC Coppens is Founder of Berlin based THE CATALYSTS. Working across the globe, the agency works at the intersection of digital media innovation and creative content, specifically in the audio visual field. In addition, the agency includes a consulting and business development service and curates conferences. AC is also a speaker and moderator. The challenge: […]

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AC Coppens is Founder of Berlin based THE CATALYSTS. Working across the globe, the agency works at the intersection of digital media innovation and creative content, specifically in the audio visual field. In addition, the agency includes a consulting and business development service and curates conferences. AC is also a speaker and moderator.

The challenge: seeing an accurate comparison of estimations vs actual time taken

The agency always has lots of different projects on the go and it’s important for the team to be able to see an exact breakdown of their work and how it compares to the budgets they have set.

“You think you know how much time you spend on stuff, but this is absolutely not true.”

The team tried a few solutions but found them too complicated trying to categorize what they were working on. They were keen to learn about what they were spending their time on to allow them to improve how they made offers and proposals to clients.

The solution: using Timeular to stay on top of the workload

AC and the team started using Timeular and found that it worked perfectly for tracking their billable hours and helped them stay on top of their workload.

“You need to track for a while to have a representative sample of what kind of projects you’re working on. It’s an investment, but it’s a good one as if you commit to tracking then you can easily see exactly how many hours you’ve spent on something. Using the breakdown of the tasks, you can then write accurate proposals using perfect estimations.”

Describing themselves as perfectionists, the team often find themselves over delivering on projects and spending more time on projects than they projected.

The outcome: being prepared and strategic with time

By consistently adding their time entries, the team was able to easily see how they were spending their time. This means they are more able to prepare the load and be more strategic with their goals or investments.

Start tracking with ease

Increase profitability and bill accurately with effortless time tracking. Never chase a timesheet again.

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How an ad agency uses Timeular to stay within budget and remain profitable https://timeular.com/success-stories/how-an-ad-agency-uses-timeular-to-stay-within-budget-and-remain-profitable/ Mon, 05 Jun 2023 14:17:08 +0000 https://timeular.com/?p=349513 Harmon Brothers is the leading ad agency for branded conversion ads. They have made video campaigns for Squatty Potty, Lume, Purple Mattress, Chatbooks, Kodiak Cakes, Skull Shaver, and more. Kaitlin is a partner and executive creative director who sees projects from inception through to delivery. The challenge: going over budget without warning Harmon Brothers always […]

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Harmon Brothers is the leading ad agency for branded conversion ads. They have made video campaigns for Squatty Potty, Lume, Purple Mattress, Chatbooks, Kodiak Cakes, Skull Shaver, and more.

Kaitlin is a partner and executive creative director who sees projects from inception through to delivery.

The challenge: going over budget without warning

Harmon Brothers always has multiple projects on the go, all with different budgets, so it’s important for them to be able to know that a team member’s time has been allocated to the right project.

Before introducing Timeular, there was a 2-week lag for internal team member costs on projects, meaning that they went over budget without warning and were at risk of affecting their margins.

The solution: tracking budgets within Timeular

Team members can be working on multiple projects at once. Having each project as its own activity ensures that it’s clear what time counts toward which budget. Their accounts team downloads the hours tracked through Timeular and then runs payroll according to the data.

Timeular is the system we rely on in order to get accurately paid, so we are meticulous with our tracking and include every task.

Harmon Brothers charge clients a set fee per project. To keep costs in check and maintain margins, the team uses Timeular to track their time and keep an eye on the internal cost of each project.

Using the insights, the team is able to easily see how long each team member has spent on a project, which helps with accurate resource planning when starting new projects.

The outcome: increasing profitable margins

I love how robust Timeular is. It’s increased our ability to see what’s going on in the business and helped us understand what changes are needed to maintain profitability.

Using the tool means that they don’t have to rely on others for updates, which saves a lot of time. The data that Timeular provides helps them understand in real-time if they are overspending, and they can then make informed decisions.

Kaitlin loves the visual overview that Timeular provides and says that the bird’s-eye-view of the week helps her gauge the balance of work and personal life.

The data acts as a review of how productive the day has been, and helps validate why I’m feeling tired when I look back and see the amount of hours clocked that week. Then I know it’s time to book a trip!

Start tracking with ease

Increase profitability and bill accurately with effortless time tracking. Never chase a timesheet again.

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How a marketing agency increased profitability and customer loyalty https://timeular.com/success-stories/how-a-marketing-agency-increased-the-roi-of-projects-and-meetings/ Wed, 29 Mar 2023 14:45:18 +0000 https://timeular.com/?p=348479 22GRAD is an award-winning, German, full-service advertising agency and digital agency. The challenge: efficiently gathering accurate information Felix Kaczmarek, owner of 22GRAD, promotes a fair customer billing policy which means the company does not operate using fees and retainers. Each client is charged according to the time spent on a project down to the minute – […]

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22GRAD is an award-winning, German, full-service advertising agency and digital agency.

The challenge: efficiently gathering accurate information

Felix Kaczmarek, owner of 22GRAD, promotes a fair customer billing policy which means the company does not operate using fees and retainers. Each client is charged according to the time spent on a project down to the minute – no more, no less.

Implementing this policy successfully means that Felix needs to provide precise documentation detailing the work done in the time charged, all without spending lots of precious time tracking it.

The solution: tracking time and exporting data

Felix and his team chose Timeular as they knew that its easy-to-use interface and range of features would help them achieve their goals. Using the quick filters and smart rounding feature to compile the necessary data for invoicing, Felix exports the monthly data and shares this with each client to maintain transparency and customer loyalty.

Timeular provided insight into how the team was spending their time and they were surprised to see how much time was spent in internal meetings. Rather than eliminating these meetings, Felix came up with ways to enhance internal meetings to make sure that there was a specific purpose to each one. These included sharing recent learnings, group learning activities and collaborative brainstorming, all which had a positive result.

By analysing the reports built by Timeular, the team was also able to identify inefficiencies and tackle them to boost profitability.

The outcome: increased efficiency and profitability

Timeular’s data enabled 22GRAD to bill more time, increase efficiency and increase the marketing agency’s profit margin, and through their transparency, earn clients’ trust and loyalty.

Like all agencies, 22GRAD must constantly balance the number of active projects with agency size. All in all, increasing the agency’s stability and predictability.

Start tracking with ease

Increase profitability and bill accurately with effortless time tracking. Never chase a timesheet again.

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How a podcast production company streamlined internal billing with Timeular https://timeular.com/success-stories/streamlining-internal-billing-with-timeular/ Thu, 02 Mar 2023 09:55:25 +0000 https://timeular.com/?p=346981 Spoke Media is a creative studio and podcast production house on a mission to “tell great stories and pass the mic.” They create and produce award-winning content, tell groundbreaking stories and amplify the voices we don’t often hear enough. The challenge: not enough time and no overview CEO, Keith, and his team were struggling to […]

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Spoke Media is a creative studio and podcast production house on a mission to “tell great stories and pass the mic.” They create and produce award-winning content, tell groundbreaking stories and amplify the voices we don’t often hear enough.

The challenge: not enough time and no overview

CEO, Keith, and his team were struggling to find a tool that was easy to use and helped employees track their time. They needed a way to quickly see an overview of their progress through a project’s budget and streamline their workflow so that they had more time to spend on the tasks that mattered most.

The solution: using Timeular to remain profitable

Spoke has a team of full-time salaried staff working on a variety of projects and so reliable time tracking is crucial for remaining profitable.

They tried out other tools but were drawn to using Timeular thanks to its intuitive and user-friendly interface, making it a breeze for everyone to log their hours and monitor their progress.

Using Timeular, Spoke Media can now accurately assign each employee’s salary to the corresponding project, giving them a clear understanding of their financials. This has been revolutionized how Spoke works, as they can now make informed decisions based on real data.

The data from Timeular can be easily exported to Google Sheets, which later is imported to Quickbooks for invoicing. This seamless integration has streamlined their workflow and has made the invoicing process much faster.

If a client wants to see how their budget has been spent, the company can provide them with accurate reports from Timeular. This level of transparency has helped to build trust with their clients, and has been a major factor in their success.

The outcome: a clear overview and better focus

Thanks to Timeular, Spoke Media can now see across which projects the team is spending their working hours and whether some members are going into overtime. They now have a much better understanding of how much time is being allotted to each project and this helps them know where to focus.

This overview has been invaluable, and has helped the company to make improvements and become more productive.

Start tracking with ease

Increase profitability and bill accurately with effortless time tracking. Never chase a timesheet again.

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How a SVP of Business Ops uses data to prioritize her time https://timeular.com/success-stories/how-timeular-helps-prioritizing/ Thu, 02 Sep 2021 12:06:29 +0000 https://timeular.com/?p=308252 Angela Morisette is SVP of Business Operations for the in-demand start up, Scratch Financial, which is a care-now, pay-later provider. The challenge: switching between projects and losing track Angela’s role juggles multiple projects at one time and so she often finds herself switching between tasks and losing track of what she had worked on and […]

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Angela Morisette is SVP of Business Operations for the in-demand start up, Scratch Financial, which is a care-now, pay-later provider.

The challenge: switching between projects and losing track

Angela’s role juggles multiple projects at one time and so she often finds herself switching between tasks and losing track of what she had worked on and when.

Before she started using Timeular, Angela was trying to manually create Google calendar entries, which took up a lot of time and resulted in missing entries and inaccurate data. This left Angela in a position where it was hard to know how long tasks took and so making accurate future estimations was impossible.

The solution: easy and efficient time tracking

Despite her initial skepticism of the ease of building a time tracking habit, Angela was drawn to Timeular because of the Jira integration, which she knew would work well with her setup.

Giving herself the goal of tracking for at least one week, Angela was delighted to realise after a few days that the ease of use of Timeular meant that building a time tracking habit was much easier than she anticipated.

Tip: emulate Angela’s approach by setting up a budget in the Timeular app to track for a week.

Timeular provides Angela with the data she needs to build an awareness of where the hours in her working week go. She is able to quickly see how much time is spent on OKRs or on each client and, based on this information, she is able to make adjustments for the week ahead.

The outcome: focusing on revenue-generating work

Angela explains that Timeular’s data has supported her decision to say no to more meetings, which has allowed her to focus more on revenue-generating work.

As well as visibility of where her time goes, Angela finds the Tracker to be a great physical reminder to help her to focus and is now recommending Timeular to colleagues.

Start tracking with ease

Increase profitability and bill accurately with effortless time tracking. Never chase a timesheet again.

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How a marketing agency owner uses Timeular to maintain the right work life balance https://timeular.com/success-stories/timeular-helps-find-balance/ Thu, 15 Aug 2019 10:55:37 +0000 https://timeular.com/?p=136212 Ben not only needs to take care of his business. He also plays in a band, is the music director and pastor for an online campus and a father. For getting more balance into his different responsibilities, he needed something that made sure that the right tasks are getting his attention for the right amount of time. That’s what he uses Timeular for.

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Ben is the founder and owner of marketing agency Braveo which helps businesses grow with clear marketing messages, stunning videos and a beautiful website. He also plays in a band, is the music director and pastor for an online campus and a father.

The challenge: staying on top of the workload

Ben has a busy schedule and as he wears lots of hats, it’s important that he stays on top of his time. He needed to find something that made sure that the right tasks were getting his attention for the right amount of time.

The solution: a better balanced workload and power to create more jobs

Ben started using Timeular as he liked how easy it was to use and how it wouldn’t take up any of his time creating entries. Ben starts his day by writing a to do list into a journal and then goes through and ticks them off. He uses the mornings for deep work, including his creative work and the tasks that are more mentally challenging. He believes it’s important to “get that work done when your brain is fresh.”

Afternoons are reserved for administrative tasks that don’t require as much mental input and for spending time with his five year old son.

He identified the major tasks that he does on a daily basis and uses them as his activities. He tracks production workflows, meetings, coaching, administration and finance, email and phone calls, and IT Support.

Do you want to know how to track your time? Take a look at our free guide

“I haven’t really had any challenges with Timeular. It’s easy to get it up and running quickly, improvements are constantly being made to the software, and the few times I’ve needed to contact support they’ve been responsive and helpful.”

Since his activities are fairly generic, he uses tags and notes to help be more specific. Ben then assigns them to clients and marks them as #billable or #notbillable and uses the notes field to save more detail about what he was doing at that time.

“With the information I get from Timeular, I can see which clients are using more of my time and make sure that I’m billing my clients appropriately.”

Ben uses the data he gets from Timeular insights to determine which aspects of his business require the most of his time. After that, he brings in additional resource to take on some of the load. He remarks: “I guess Timeular is a job creation tool as well, who knew?”

Ben’s tip: create generic activities and then be more specific about them in the notes

Ben suggests making your activities generic: “that way it doesn’t matter which client you’re working for or what project you’re working on. Choosing the appropriate task is so easy – you don’t have to think about it. And of course, you can then use the notes to be more specific about them.”

The outcome: ability to see time as a financial budget

Thanks to Timeular, Ben is able to better manage his workload and knows when he needs extra resource to be able to produce his best work.

Timeular has helped him be more efficient: “When I identify an imbalance I can address it and make changes to my schedule to make sure everything keeps moving forward and nothing gets left behind.”

“Understand that time is your most precious resource in life. You can get more food, you can make more money, but you can never make more time. Use it wisely and spend it intentionally.”

TIP: Do you know what time budgets are and what benefits they have? Read our blog to find out more.

Start tracking with ease

Increase profitability and bill accurately with effortless time tracking. Never chase a timesheet again.

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